Nearing the end of 2019, Google started letting site owners know about impending changes to their search engine ranking system that would have impact on how sites would be viewed in 2020. To continue to rank well in 2020, websites will have to hit certain additional criteria. In this post, I discuss these key new changes that can impact your website’s organic SEO rankings in the Google Search Engine.
The very first item on their list is the one about making sure that your site features a published SSL certificate set up. Now, in terms of Google search rankings go, you will quickly be penalized if you do not have an SSL certificate in place on your site.
One of the first moves in connection with this already now set up, is that should you not provide an SSL certificate on your site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to let a prospective page viewer remember that the site has not been secured. Clicking on the exclamation mark raises the facts in the security infraction. This new item is currently already set up on the browser with the January 2017 Chrome “56” browser update.
SSL certificates are certainly not a major expense these days and you can get them set up for only about $26 per year should you be not running an e-commerce site and approximately $70 or so if you are. Google is very considering customers being protected because they visit websites directed by Google and they would like to ensure that customer data entered on these websites is encrypted and a person’s information is kept safe. In this connection, they will therefore be penalizing “organic search-wise” those websites who have not put an SSL certificate set up. So, if being found by Google organically is essential to you, this can be a step you will need to take together with your site.
Next on their own agenda is popup adds on webpages, particularly on cellular devices. Google customers find adds that popup on webpages they visit to be really obtrusive and annoying and Google continues to be hearing their complaints. Google has found that popup adds often can cover a whole screen on the mobile device and can even be hard to eliminate. Now as Googlebot crawls your webpages and then in particular, your mobile webpages, be aware that they are looking on popup adds with disfavor and your page will likely be penalized if popup adds are found.
Google’s move here is that they are seeking to deliver quality content to their search and “AdWords” customers on the part of their advertisers. They are on the search for quality content pages to serve up – not “Fluff” pages whose primary purpose is always to popup an enhance sell something. Advertising on the web will almost certainly begin to change due to this new search engine ranking requirement so when you are wanting to be found and you also currently run popups on your own pages, you may be planning to start performing some rework on these pages. Do standard advertising through anchor text links and hyperlinked images on pages instead – Google will reward you for it rather than penalizing you.
The following change required for 2017 is going to see a lot of people scrambling to improve their website design architectures. Almost half of Internet access nowadays is done by cellular devices including tablets.
In a recent study performed by a Google subsidiary company, it had been found that the average load time to get a webpage on a mobile phone is still sitting at about 19 seconds to load. This same study indicates that mobile phone users on the other hand only have an attention span for page loading of about 3 seconds. After 3 seconds, over 53% of users abort which means that slow-loading mobile pages that Google currently sends customers to via their internet search engine and on behalf of their AdWords advertisers, are certainly not getting loaded.
So things are changing. Google now has setup a totally separate online search engine “page indexing” database inside their system for mobile webpages. The loading sweet-location for a page is 2-4 seconds and if your mobile page takes longer to load than this as it is getting crawled by Googlebot, Google is likely to make note of it and your page will no longer be turning up within their search engine results for users up until you can have this fixed.
With well over 50% of all website interactions now provided by mobile, it has the potential of cutting your total website visitors by nearly half once your pages have already been flagged by Googlebot to be slow loading – not too mobile was helping you anyway with approximately 53% of men and women clicking off before your page ever got loaded in the first place.
In fact, many WordPress theme providers are actually scrambling to develop and market as accessories to existing WordPress customers “Mobile-Friendly” website components. The jury continues to be on these however concerning whether they should be able to get down towards the 2-4 second page loading time “sweet-spot” requirements now being essental to Google.
To hit loading times that are consistently this fast, will pretty much require the building of “natively coded, responsive” webpages which do not use widgets of any sort. And even the time use to convert the content of an anhnir fat page in to a fast loading, content filled mobile page will take time that may still maintain your page from the fast loading category.
To sum up, the Internet search engine today is looking for professionally built, natively coded webpages to serve up solid content to its customers on cellular devices. To be successful having a website organically later on consequently, will need for many online entrepreneurs, a requirement to rebuild existing websites.